SEO (Search Engine Optimization) is one word you won’t like to avoid. If you are a blogger, you own a website, or looking forward to become an influencer. The idea of search engine optimization is just the art of ensuring that whatever content it is you do is been seen by Google. But why does google need to see your work? Well every content, you produce online, be it services, physical or digital product is to provide value to certain audience right? Good, that’s exactly what google can help you do.
If you have notice that google happens to be one of the biggest search engines on earth, so it becomes important for google to recognize your work. So as to present it before its millions of customers who searches one thing or the other on a daily basis on google. And what does this means for you? More visitors to your website, which is converted into customers and finally to sells. So now you can see why you need google to do the magic for you.
But they are certain criteria you must satisfy for Google to be able to index your page on its platform. And that is what this post is here to address extensively. But before I get there, how long have you been having that site, what is your site performance, how is your traffic? If you are not confessant with google analytics, you can use Ubersuggest to check your site performance within seconds. With ubbersuggest you can actually get to know how many visitors visit your website and what keyword can help you rank fast on google.
You might have been told that they are various means to manipulate google on ranking, please my humble advice don’t try it! Because google has been improving on its algorithm regulalerly, which makes it almost impossible to manipulate its system. And even if you do and get caught, that can be very bad for your website and brand. That’s why in this post am going to devote my time to provide you with 11 practical steps to improve you SEO ranking.
So let’s get into what I called the 11 golden secret of SEO, which will allow you quickly become very visible to so many audiences in a very short while.
1. Good contents
Good contents happens to be the number one best factor for you to gain a higher ranking, on google faster and can’t be substituted for anything. And when I talk of good contents, I don’t only mean the uniqueness of the post, but am also talking about the length of the work. Gone are the days when you will put up a post of 300 words and you will be good to go on google. No! Not anymore, google now emphasis more on the number of word used in your post and even how your post is been structured. But that can easily be handled if you’re using wordpress.com by downloading yoast plugin on your back office. But why is google so interested on good and quality content?
Google is devoted towards providing its customers with the very best of their google search, because if the number of visitors going to google reduces it equally mean that the $30 billion that google gets from revenue yearly will reduce and google cannot take such chances. So google tends to see website with new and updated contents and sites with lengthy contents as one that has thoroughly covered the subject matter, which leads to our next step.
2. Updated contents
You should ensure that all your post is up to date with the current trend. That is assuming your niche has to do with currency, you must ensure that your post regarding the exchange rate is always updated to the current trend. Because google also take the value of content very seriously as not to present its readers with outdated knowledge, so you’re content should always be natural, new and ingredient sufficient.
3. Have a link worthy website
This is one area you should not ignore if you must make it to the top position on google ranking. Ensure that your content remains natural and original, because google does what you can call crawling on websites, if it discovers that your work is filled with copied work. It will definitely not value your work, and you know that can be bad for your visibility goal. And that equally implies that people would not like to link to your site, and this will take us to the next step known as back linking.
This is another important way of gaining fast visibility. Back linking is the art of linking your page to a different website due to content similarities. So google tend to recognize your page easily if you’re able to successfully link to a popular website like Amazon and facebook. so how is this done? All you need to do is look for a different popular website that has similar niche like yours, and then you can pick a topic that they have discussed before, and ensure that you highly improve on that topic. Check all the links they included on their post, and insert it in yours, and try to add more new links. By doing that, very soon google will soon rank your post above theirs which will direct traffic on that topic to your website and improve your revenue or influence.
By continuing to improve in your linking, your visitors will continue to increase, that’s the power of backlinking.
5. Guest posting
Other ideas for a successful link building campaign include guest blogging. The general idea behind guest blogs is to get a link to your website posted on an already established website/blog. These links tend to carry more weight in Google because they are harder to acquire. Some sites will have very stringent requirements for the types of articles they will accept, so links from these sites have more value. Another popular and highly successful method is to contact bloggers or webmasters in your niche and simply ask them for a link.
Check out other benefits of guest posting here
Establishing relationships with reviewers, authors, professors, enthusiasts, topic experts or anyone else who is operating a website in your niche area, whether it be through social networking or message boards, is a great way to build a network of people who might be willing to reference your website in their content. Or you can also request to be a guest blogger on a website with the sole intention of linking back to your own website. This can be a great way of getting traffic and ranking fast.
Another effective method is joining web 2.0 sites. Web 2.0 is the term used to describe websites that have a social networking component to them. Sites like hubpages.com, StumbleUpon.com, and Delicious generate most of their content from the site users themselves. These types of pages promotes interactive information sharing as well as collaboration, where you yourself can add articles that include up to 9 free backlinks per article to your website. But is bad idea to duplicate any of your existing articles on your website and use them for either Squidoo or HubPages though, as search engines are filtering out content through such means.
Check out good sites which you can summit your guest post and be accepted Here
This is a description that briefly summarizes the main point from your post through three different means.
Title metadata: Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
Description metadata: Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. This might not really count for SEO, but is necessary to provide it as an option for google.
Keyword metadata: Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words.
7. Make use of alt image or media tags
In determining SEO, google highly make use of media and videos too, that’s why is important you give each photo or video on your post a tag. Which can help in easy linking to your post by google. Especially, for those who use text-only browsers or screen readers. This feature is easier to interact with if you are using the yoast plugin in wordpress, due to its ability to indicate the level of your alt image tags from red, yellow and then green which means you have input the correct alt tag for the image or media found in the post.
Just like in this article, the word SEO would go for images on it, like below.
8. Off-page optimization
In any Search Engine Optimization, experts on SEO have shown that 80 of the progress are from off-page optimization, and this success cannot be achieved if we do not master the act of properly using backlinks.
9. Competitors analysis
Monitoring your competitors might sound creepy, but is the best short you can get to actually know what’s working for your competitors, using ubber suggest tools, you can search for keywords and see which one is performing best in the industry. With the current upgrade in ubber suggest, you can get a synonyms for words, and a filter of the best keyword you should us to compete with your customers.
10. Influencer marketing
We cannot over emphasize the power of influencer marketing. The question is, what is influencer marketing? This is a process where individuals who is famous in a particular niche, helps you to create awareness of your brand by advertising it in front of his/her massive audience.
How can this boost your SEO experience? Well, the thing is that google takes it important when people refer to your brand, or when people visit your websites from different locations. But how do you get these popular individuals to share in your goals? Well what I always tell my business student, is you just need to ask. When you pick the initiative to ask them to help you, there is a high possibility that they will help you out, and you can then use your affiliate program to track their contribution to the brands progress. But first you must ensure your brand is well presented to meet their adoration.
11. Promote your content extensively
One of the expert on digital marketing Neil Patel would say “use 20% of your time to create good content, then use the remaining 80% to promote your content” now what’s the secret in that? Well your content can only be helpful and appreciated only when seen and read. So what does this tells you? Does it not help you understand the reasons why you have social media account? Well that’s the truth, after creating good content your next task is to advertise that content on many social media sites such as Facebook, twitter, link-in, instagram, whatsapp etc. and if you are trying to tell me that you are a website owner or a blogger but you’re not a social media kind of person, then I will have to say you must be joking! Go get use to it.
Apart from online promotion, you can also promote your brand offline, by talking about it with friends, family or work mate, you can also get a customized shirts, cap etc with your brand logo and website on it. If you have friends that have credible sites, you can as well ask them to backlink your website as a favor which you can also reciprocate.
How does this affect google SEO? Well google takes it serious when it notice stream of organic visitors from those social media sites, this will boost your site credibility on the sight of google. And more importantly is when a site that has gotten a good domain authority backlink your website, this is taken very serious by google.
I can assure you that if you continue to apply these steps on you posting, you will definitely rank top on google search in a very short time.
Feel free to let us know how you feel about this post on the comment sections.